December 13, 2023
Initiated by the CCI du Var and followed by the Var Provence Cruise Club (VPCC) in 2013, this certification Cruise Friendly » (translate Cruise Friends) is allocated to local tourism providers and traders.
The goal is to create a network and enrich the experience on land by offering a quality welcome that meets the expectations of cruise lines, their passengers and their crew members !
Concretely, by adhering free of charge to the Cruise Friendly charter, establishments undertake, for example, to adapt their opening hours, to provide a personalized welcome to cruise passengers, to raise awareness among their staff of this clientele and to offer a commercial gesture. In return, they benefit from better visibility of their establishment and their offer to this clientele thanks to multiple communication media: website, application, plans and leaflets.
This approach already extends to more than 14 destinations such as Bandol, Toulon, Sète, Saint-Raphaël but also Martinique and Yokohama and now in Cherbourg-en-Cotentin! Cruise lines represent an important economic activity, hence the interest in offering a tool adapted to enable them to consume “Cherbourgeois”.
Cruise Friendly in Cherbourg, what does that mean?
Cherbourg becomes the first port on the Atlantic coast and the only Norman city to embark on the adventure!
The Cotentin Tourist Office, through its cruise service, is embarking, for this launch year, a twenty local actors including cruise enthusiasts such as Le Café du Port, La Manufacture des Parapluies de Cherbourg, Beer'z, Cherwood and the “Les Eleis” shopping center, to name but a few.
The desire is to develop this new network, to support local players and traders in welcoming cruise customers, to guarantee a quality standard, to promote commercial activity, to channel passenger flows towards most relevant areas and to promote direct economic benefits for the charter partners.
Registration in the process also makes it possible to build loyalty with cruise lines improving Satisfaction of their passengers. As a reminder, 75% of them choose not to go on an excursion and to stay in Cherbourg on stopover days.
Launched since the beginning of September 2023, it is with a ten stops in our port city that this brand new system will be initiated.
Cruise Friendly editions
Your stopover in Cherbourg is also available in English, German, Italian and Spanish and can be consulted in the “Brochures".
Are you a merchant, craftsman, service or leisure provider in the city center of Cherbourg-en-Cotentin and the Cruise Friendly experience tempts you?
The international press is talking about it
Seatrade cruise news talks about it
Themes
Was this content useful to you?
Thank you
Did you enjoy your experience on encotentin.fr?
Share your opinion on the Cotentin destination in just a few clicks!
Thank you
Thank you for taking the time to let us know that this content was not useful to you. We apologize for that.
Share this content
Share this content
You may also like...
- professional news
- Sustainable Cotentin
- Professional area
Published on 14 Feb 2025
Reading time: 3 min.
- News
Pilot Fish: the new digital guide to La Cité de la Mer
Published on 08 Feb 2025
Reading time: 1 min.
- News
- Cruise
AIDANova stopover, Wednesday February 05, 2025
Published on 04 Feb 2025
Reading time: 3 min.
- News
Feeding and diving in the heart of the aquariums of the Cité de la Mer
Published on 31 Jan 2025
Reading time: 2 min.
- News
- Cruise
Stopover of the cruise ship AIDAMar, Saturday January 18
Published on 17 Jan 2025
Reading time: 2 min.
- professional news
for sustainable tourism in the Cotentin!
Published on 16 Jan 2025
Reading time: 2 min.