Why a tourist destination brand for Cotentin?
The Cotentin urban community has chosen to set up a tourist attractiveness strategy for Cotentin as one of the major challenges for the economic growth of its territory.
To strengthen its tourist attractiveness, Cotentin needs to adopt strategic objectives in terms of positioning for build a strong identity and reinforce the unique attractiveness of its destination.
The new “COTENTIN” brand brings visibility to the tourist destination, promotes its attractions and affirms its differentiation.
The “COTENTIN” brand has all its legitimacy due to its rich history and its unique geographical location as being the Normandy peninsula. It can be considered the natural asset of Normandy. “This country like an island” expresses the singularity of the territory and a strong feeling of belonging.
This tourist destination brand is yours. It's up to you, actors and partners of tourism in Cotentin, to make it your own and make good use of it in the interest of the territory.
What positioning for the territory and the destination brand?
Customer, image, reputation and satisfaction surveys carried out among tourist customers have made it possible to establish shared diagnoses of the territory. The defined marketing positioning of the territory is based on the strong areas of attractiveness and identity identified and validated during these surveys.
Shared diagnoses of the territory
- The strength of the sea and its landscapes
- Wild nature on a rugged coastline
- A secret, unknown and unexpected land
- From recharging to surpassing oneself
Essentially…
- The discovery of a wild and powerful nature
- The feeling of living a unique, extraordinary experience
MORE THAN A LOGO, A SIGNATURE
The graphic bias of the “Cotentin” brand evokes the nature of the territory: authentic, maritime and natural.
Rather than a figurative logo, the typographic brand creates emotion and encourages people to be in contact with nature to live experiences. This graphic design evokes a strong imagination to make visitors “vibrate”.
The “raw” typography evokes the territory in its most natural way. Its irregular appearance suggests the authenticity and sincerity of the territory and its inhabitants.
The unique graphics, like a signature, become a mark of recognition. The graphic features of the typo contribute to the unique character of the signature.
The subtle touch of color emphasizes what is most exceptional about this territory: its coastline.
A strong chromatic bias with two contrasting basic colors like the landscape, to bring out the powerful and deep emotional force of the territory.
The sea, like the topography of the territory, extends from east to west, on each side of the peninsula.
The territory stands out from competing destinations both in its unique tourist offer and in its image and now through its brand.
- Sobriety = authenticity
- Minimalism = better identification
- Without clichés = a strong imagination